ALLEGEDLY AMERICAN APPAREL?
BUSTed by BEETLE
I own a ridiculous amount of american apparel clothing. I own several of the same things in a variety of colors. It's kind of how i roll... i mean, why mess with a good thing? If you know that you love their T's and sweaters... why not own it in 98439 different colors?
It's crazy to see how popular it has become, it really has become a fashion sensation. Here are some facts about American Apparel (thanks to www.americanapparel.net )
| | American Apparel operates largest garment factory in the U.S. |
| | We are vertically integrated, eliminating the use of sewing subcontractors and offshore labor |
| | We employ more than 10,000 employees worldwide |
| | We have experienced rapid sales growth, reporting $545 million in total sales in 2008 |
| | We exported sales of more than $200 million in 2008 |
| | Our first retail store opened in 2003, we now have over 260 stores worldwide in 19 countries. |
| | |
Wow, impressive. I am a pretty lazy shopper, and american apparel is usually a pretty quick shopping fix for me. due to their marketing and such, i was pretty confident that i was reducing my carbon footprint in some way, shape or form by shopping there. Since they are such advocates for 'green' and 'gay's... i was pretty happy about my purchases. however, in the last couple of months... american apparel has been making waves in the media as being completely un-green, un-greencarded, un-attractive and un-deraged? woah man, back that shit up.
it was reported in the beginning of September that AA's new ad campaign featured a semi-nude 16 year old girl. The campaign was featured in the UK for a brief amount of time before being pulled. It contained 6 images of a young girl, three of which she was bare-chested. AA responded that the model was in-fact 23 years old and only appeared to be severely underaged... YEAH OKAY. in my opinion, the girl doesn't look a day over 14... let alone 16. And regardless, the point of their campaign was clearly to cause a stir. They wanted to get under people's skin by sexualizing a seemingly underage girl. MISSION ACHIEVED. personally, i think it is a pretty classic AA campaign... sans nipples. The campaign's 3 semi-nude pictures were pulled, the remaining 3 images are still shown in the UK.
Secondly, good 'ol AA and their green ways has been failing to check green cards... allegedly. Over 1600 employees have been let go because they have been deemed 'illegal' to work in the states... ouch. talk about budget reduction. My favorite asshole, Dov Charney, American Apparel's CEO has stated that any of the employees who got laid off will be given preference for rehiring once they get their shit in line. geeeee, thanks Dov. (let's not forget to mention that this layout encompasses 10% of their workforce!!!)
It's no secret... you don't get hired at American Apparel unless you are an anorexic hipster. Nooooo secret. Basically... if you don't meet the self-dubbbed "AA Aesthetic" you don't get any game. Well. Now Charney is asking stores to send in a group photo so that he can see if 'unattractive' employees are harming the stores. Ouuuuch. I mean, we have all heard of his explotives with young females in the AA work force... but firing people over 101 lbs? come on now... don't be a douchebag.
I have to say... after being an avid american apparel shopper for a number of years... I cant help but let this leave a bit of an un-savoury taste in my mouth. I don't really like scandal. Will i continue to shop there? Yup.
If you want to learn more about American Apparel and Dov the Douche, check out this video:
Photo credit to: www.cocoperez.com
American Apparel facts: www.americanapparel.net










